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Do Business With Agents Who Grow!

FirstChoice member agents receive 100% of commission paid on direct appointments. In addition, they participate in profit sharing and growth bonuses from dollar one.


FirstChoice facilitates direct appointments with the top National and Regional carriers. In addition, our members have access through our Risk Placement Team.


FirstChoice has extensive educational resources to assist our members in building Best Practice independent agencies. From Strategic Planning to Succession Planning and everything in between.


FirstChoice members have available resources to assist with the selection and utilization of agency technology to drive efficient and effective agency growth.

FirstChoice, a MarshBerry Company, is One of the Largest Insurance Networks in the United States.

The FirstChoice Team strives to ensure every interaction we have with each of our members will revolve around our guiding principles of helping them grow revenue and increasing the value of their agency.

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Why FirstChoice Is Your Best Choice

Our success is dependent on the success of our members. We think of our members first in every decision we make!

FirstChoice facilitates direct access to top National and Regional insurance carriers with desirable compensation packages.

We strongly believe in growing our organization responsibly with profitable growing agencies. Our carrier partners recognize and reward our careful methodology.

The FirstChoice leadership team is a group of professionals with extensive and diverse backgrounds in the insurance industry.

We have a wealth of experience in transitioning exclusive agents to become independent agents. Having helped hundreds of agents through this process, we understand the unique challenges related to marketing, branding, carrier access, strategic planning, and technology. We have the experience and resources to show exactly how to do it.

Our Risk Placement Team assists our members in placing commercial and high net worth personal lines business with dedicated account executives.

member benefits

Member Testimonials

Our Carrier Partners